How a Leading Retail Brand Reinvented Its Marketing Using Salesforce Marketing Cloud

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Project Details

Clients:

One of the Market’s Leading Retail Brands

Industry:

Food & Beverage (Wine Distribution)

Retail

Technology:

Salesforce Marketing Cloud, Automation Studio, Journey Builder, Einstein AI, Social Studio

Category:

Implementation

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Project overview

A popular retail brand, growing fast and expanding into new markets, hit a familiar wall. Their marketing efforts weren’t cutting it anymore.

Emails felt generic. Social media was disconnected. Customers weren’t engaging like they used to. And behind the scenes, the team was juggling messy spreadsheets and switching between tools just to send a single campaign.

They needed a serious reset, and that’s where Cloudespacio Software stepped in.

Project goals

The challenge of the project lies in addressing complex requirements, managing constraints, and delivering innovative solutions that meet objectives while staying on time and within budget.

Technical highlights

The challenge of the project lies in addressing complex requirements, managing constraints, and delivering innovative solutions that meet objectives while staying on time and within budget.

The challenge of project

The challenge of the project lies in addressing complex requirements, managing constraints, and delivering innovative solutions that meet objectives while staying on time and within budget.

Their customer data lived in silos. Sales had some. Support had some. Marketing had pieces—but no complete picture.

Campaigns were being manually created, over and over, with no automation in place.

Messages felt the same to every customer—no matter their preferences or behavior.

Everything was focused on email. Other channels like SMS or social media weren’t being used effectively.

And worst of all, performance tracking came after the campaigns had already run, making it hard to fix things on the fly.

Conclusion

This retail brand didn’t just install new software—they changed the way they connect with their customers. With Salesforce Marketing Cloud and the support of Cloudespacio Software, their marketing team finally had the tools—and the insights—to do things smarter.

What used to take hours is now done in minutes. What once felt like guessing is now data-driven. And customers? They’re getting messages that actually matter to them.

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