Have you caught up with the major announcements from Dreamforce 2025?
For anyone in the Salesforce ecosystem, this annual event is always a highlight — but this year’s conference brought particularly transformative changes that are reshaping how we understand and interact with Salesforce’s core products.
Salesforce has unveiled a major rebranding and architectural shift, moving away from its long-standing “Cloud” naming convention and toward a unified, role- and agent-based framework under the banner of Agentforce.
This evolution isn’t just about new names. It represents a strategic pivot in how Salesforce wants users to perceive and leverage its platform — as a single, intelligent, AI-driven ecosystem designed around the user experience.
In this post, we’ll unpack these changes, explore the new Agentforce 360 architecture, and discuss what it means for your business.
The most visible change is Salesforce’s move from “Cloud” branding (like Sales Cloud and Service Cloud) to the new Agentforce naming.
This shift goes far beyond words — it reflects Salesforce’s new focus on user-centric intelligence rather than product-based identity. The goal is to align each product more closely with the professionals who use it every day — from sales agents to service representatives and marketers — emphasizing roles, outcomes, and automation instead of standalone applications.
By focusing on the “who” rather than the “what,” Salesforce is simplifying an ecosystem that had grown increasingly complex due to years of acquisitions and feature expansion. The result is a more intuitive, cohesive platform that feels built for people — not just processes.
Several of Salesforce’s flagship products have new names, each designed to clarify purpose and functionality within the broader ecosystem.
While the underlying technology remains the same, these updates better reflect how Salesforce’s tools work together across roles and industries.
Old Name | New Name | Focus |
Empowering sales reps with AI-driven insights and productivity tools | ||
Service Cloud | Agentforce Service | Streamlining case resolution and customer service workflows |
Data Cloud | Data 360 | Delivering a unified, real-time foundation of customer data |
Marketing Cloud | Marketing Cloud Next | Unifying B2B and B2C marketing on a single, next-generation platform |
At the heart of this transformation is Agentforce 360, Salesforce’s unified platform that connects data, AI, and automation under one integrated ecosystem.
Agentforce 360 merges previously distinct components — Data Cloud (now Data 360), AI (now Agentforce AI), and Salesforce’s metadata framework — into a single architecture.
This unified approach ensures every user across sales, service, marketing, and beyond operates on a connected foundation powered by real-time data, trusted metadata, and AI-driven automation.
Historically, Salesforce data and functions could feel fragmented — with CRM records, Data Cloud datasets, and AI tools existing in separate layers.
Now, with Data 360 embedded directly into the platform, organizations gain a harmonized, real-time customer view that’s accessible across all Salesforce applications.
This eliminates data silos and complex integrations, allowing teams to collaborate on a single source of truth. The result: smarter, more consistent, and context-aware customer engagement across departments.
The real strength of Agentforce 360 lies in how it brings AI, metadata, and automation into one seamless experience.
With Agentforce AI built directly into the platform, users can analyze data, generate insights, and automate workflows in real time — all while respecting existing data models, permissions, and business rules.
This empowers businesses to:
Because it’s governed by Salesforce’s trusted metadata framework, every action maintains enterprise-grade security, scalability, and governance.
These updates are more than a rebrand — they’re designed to create tangible business value.
The new, role-based naming (like Agentforce Sales and Agentforce Service) makes it easier for users to understand and connect with their tools, improving adoption and reducing onboarding time.
With Data 360 at the core, your teams can now access the same, real-time customer data — breaking down silos and enabling personalized engagement at every touchpoint.
Agentforce AI delivers automation and intelligent recommendations across your workflows, helping teams make faster, smarter decisions and elevate the customer experience.
By consolidating everything under Agentforce 360, Salesforce enables you to innovate and scale more efficiently — without juggling multiple clouds or disconnected systems.
The introduction of Agentforce 360, Data 360, and Marketing Cloud Next marks a bold new chapter for Salesforce — one that’s unified, intelligent, and centered around users.
At Cloudespacio, we help businesses adapt and thrive amid these Salesforce transformations.
Whether you’re modernizing your architecture, retraining your teams, or exploring the potential of Agentforce AI, our experts are here to guide you every step of the way.
Contact Cloudespacio today for a consultation — and start building your future on Agentforce 360.
Cloudespacio, headquartered in Singapore, is a prominent independent Salesforce and leading consulting firm, dedicated to prioritizing client satisfaction.
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